U.S. high performance label Under Armour’s unprecedented cooling technology cools you down to empower you to perform better and longer
– A leader in the innovation of high-performance sportswear apparel, Under Armour brings sporting professionals and aspiring athletes a step closer to ruling oneself. An unprecedented edge to the fitness world, Under Armour’s CoolSwitch technology is unveiled in the new Spring/Summer 2016 Collection, hitting stores in midFebruary.
With the tagline “You are the sum of all your training”, Under Armour’s Rule Yourself campaign represents athletes’ and fitness enthusiasts’ willpower to never give up, and the constant push to better themselves. Under Armour constantly researches and innovates its sportswear apparel technology to aid athletes to take that extra leap, steel their willpower and be the best they can be. With the pioneering CoolSwitch technology, an exciting and highly anticipated innovation in the new Spring/Summer 2016 Collection, you are guaranteed to have an edge over others to excel in your personal fitness journey.
CoolSwitch does exactly what its name states – it cools your body and skin when you start to heat up and sweat. The technology blends three unique active cooling agents, integrated for the first time ever in an apparel application, with each of these ingredients delivering a specific benefit over the course of a workout to help athletes stay cool.
The first ingredient serves to pull heat energy away from the skin, providing an instant cooling sensation, while the second is activated by sweat – as an athlete begins to sweat, it kicks in to supercharge the body’s natural cooling mechanism. On top of aesthetics purposes, the ‘crystal’ print that characterises CoolSwitch apparel also plays a functional role. The final ingredient is the same technology of that used in NASA spacesuits. In the process of changing phases from solid to liquid, this special material absorbs and stores heat energy within the binding agents in the ‘crystal’ print.
While each ingredient performs a specific function, it is the unique combination of these active ingredients that gives rise to Under Armour CoolSwitch’s unprecedented active cooling capability. As a result, during a workout, CoolSwitch wearers feel cooler, less physically taxed and their skin temperature stays lower, allowing them to exercise longer. With Under Armour’s CoolSwitch technology, it is a leap forward for athletes and fitness enthusiasts everywhere to maintain and further their fitness and wellness journey.
Clock That Last Lap
With a strong emphasis on running this season, Under Armour has updated its range of athletic footwear with new and improved designs for the popular UA SpeedForm® Apollo and UA SpeedForm Gemini styles. No matter your goals – to run fast, run long, or run strong, these new footwear designs will help you attain them.
The UA SpeedForm Apollo 2 features a perforated arch and tongue with ultrasonic seal for durable breathability, and utilises arch reinforcement construction on the medial side for a precise fit and foot guidance for a more efficient faster ride, making for swift and fast runs. The dual-layer midsole also combines Charged Cushioning and Micro G® for the ultimate blend of cushioned support and explosive responsiveness. Additionally, anatomically placed flex grooves aid the transition from heel to toe for the most efficient performance.
The freshened UA SpeedForm Gemini 2 showcases a new ArchForm fit system for additional support and better fit and feel, and upgrades made to the mesh increase breathability. The full-length dual layer Charged Cushioning midsole also delivers superior impact protection, energy return and adaptive support, and is anatomically designed to deliver a superior heel to toe transition for runners looking to go the distance.
For more daily updates, do visit their Facebook.