Capturing holiday memories through the camera lens helps us share and reminisce our favourite travel moments. But style mavens will agree that it’s really the Outfit of the Day (OOTD) snaps against beautiful, exotic backdrops, that inspire a serious case of vacation envy. Based on a survey1 by Hotel Indigo, 28% of travellers even admit to taking and sharing ‘exagger-graphs’ – photos that make their holiday look more glamorous or luxurious than it is, and 1 in 10 also believe that it makes them appear more successful.
Vacation envy aside, looking at #travelOOTD snaps on social media offer much more as essential research tools to find the best places to visit and hotels to stay in. Almost half of travellers in Asia Pacific use social media to research holiday destination before booking2, and 1 in 103 travellers in the UK use it specifically to search for the most ‘instagrammable’ holidays. Planning your next holiday? These four spectacular destinations promise an authentically unforgettable #travelOOTD without needing to resort to ‘exagger-graphs’. Filter optional.
For that artsy-meets-edgy street vibe: Wireless Road, Bangkok, Thailand
Break away from Bangkok’s usual tourist spots – at Wireless Road, you’ll find Hotel Indigo Bangkok Wireless Road, specially designed to reflect the best of the surrounding neighbourhood.
The chic hotel features vertical gardens that depict the iconic Lumpini Park, street art-style murals and custom art pieces, adding a pop of colour and edge to your #travelOOTD shot.
While you’re there, dine in style at the hotel’s signature dining spot, CHAR Bangkok, or enjoy the evening breeze at the hotel’s stylish rooftop pool, against a stunning backdrop of the lively neighbourhood.
For relaxed tropical elegance: Hua Hin, Thailand
Think gem-blue waves, pristine sand and cottony clouds lining the horizon. Hua Hin is a favourite amongst the Thai royal family, and with good reason – it is a picture of natural beauty.
For a touch of sophistication, the elegant InterContinental Hua Hin Resort offers a flattering backdrop of luxury with its beachfront villas and private plunge pools.
For classic old-town charm: Penang, Malaysia
One of Malaysia’s most captivating cities, Penang is home to charming colonial-era architecture, which has earned its capital, George Town, recognition as a UNESCO World Cultural Site.
Get snap-happy while soaking in the rich history around you, before heading back for a picture-perfect evening wind-down, sipping aperitifs against a gorgeous backdrop of the Malacca Straits at Holiday Inn Resort Penang.
For timeless beauty with a modern twist: Ho Chi Minh City, Vietnam
With Ho Chi Minh City’s elegant French colonial landmarks, including Notre-Dame Cathedral and the 19th-century Central Post Office, it’s not hard to see why the city is touted the ‘Paris of Asia’.
Up your #travelOOTD game with a cup of freshly brewed iced Vietnamese coffee in hand, along one of the skyscraper-lined streets or inside a quaint local cafe. Maximise your time there by setting up base at the luxurious InterContinental Saigon, located right in the city centre, less than a minute’s walk from the city’s famous landmarks.